Established in 2015, herbalab is the brainchild of Jodie Fangting Chu, who sought daily inspiration while taking Chinese herbal medicine to improve her health. Noticing a void for identity design and information with good legibility of Chinese herbology, she began to catalogue relative knowledges by googling images or visiting traditional stores.

What began as a personal blog soon became a dedicated platform for the medicine, herb industry, and enthusiasts. Its purpose is to define and promote the Eastern traditional therapy, Chinese herbal medicine, and provide a place where people can learn, review, and utilize the information of Chinese herbology to stay healthy.

Within one year of this concept developing, herbalab became a overall branding project of Chinese herbal medicine, including a website whcih intrduce the basic knowledge, an app with further function, and herbal medicine products which have consistent identity design. Herbalab remains as the industry’s source for Chinese herbology, ushering a new wave of a healthy life style.